Past Programs: 2009
Here is summary of each of our 2009 programs:
August 2009
What’s Next? Your Coaching Practice
Plum Cluverius, PCC
Have you ever wanted to be at a party where people understood what on earth you were talking about when you mentioned coaching? Have you sometimes wished you were surrounded by people who knew things you didn’t and challenged your thinking? Do you take enough time to think about the future of your coaching practice in creative and practical ways?
If so, the next ICF Greater Richmond meeting can help. Executive Coach Plum Cluverius, PCC, will use an innovative process, Open Space Technology, to help you explore “Your Coaching Practice: What’s Next?” Open Space creates a very different kind of meeting designed to combine the energy and spontaneity of a good coffee break with the substantive activity and bottom line results of a more traditional conference.
Participants can expect to:
- Be challenged, engaged and stimulated about the future of your coaching practice.
- Learn in unexpected ways and from people you might never think could teach you.
- Have robust conversations and make connections that matter.
- Have fun!
Plum Cluverius has worked in human resources and organizational development for over 30 years. She founded Vedere Consulting in 2000 and has coached and consulted clients in corporations, small businesses, government agencies and non-profit organizations. She serves as adjunct faculty for the Federal Executive Institute in Charlottesville, the University of Richmond’s Management Institute and is the member of the Center for Emotional Intelligence and Human Relations Training.
July Meeting
Does group coaching fit into your practice?
Ann Deaton and Gay-Lynn Carpenter
Goup coaching is a powerful way to coach and provides an effective and accessible option for clients. Ann Deaton, PhD, PCC, and Gay-Lynn Carpenter, ACC, will provide an overview of group coaching and discuss how groups can be a valuable option to offer clients for significant professional and personal growth. Participants can expect to:
1) Gain clarity on the range of definitions for group coaching
2) Identify distinctions between group coaching, team building and support groups
3) Understand the benefits and impact of group coaching experiences
4) Learn about training options for developing group coaching skills
Ann Deaton is the founder of DaVinci Resources, a coaching and consulting company, and former President of ICFGR. She specializes in coaching with leaders and organizations experiencing significant change and growth, particularly in government, nonprofit organizations, and higher education. She is on the faculty of The University of Texas at Dallas Executive Coaching Program and VCU Business School’s Fast Track Masters in Information Systems. Gay-Lynn Carpenter is the principal of Next Wave Coaching and focuses her practice on emerging leaders and mid to upper level professionals. She serves on the ICFGR board. She has been coaching for about three years, has over 20 years experience in corporate communications and holds a Masters in communications management from Syracuse University.
June Meeting
Turn your practice into a business that works for you
Gus Iurillo, Entrepreneur’s Source
Gus Iurillo, of the Entrepreneur’s Source, will facilitate a discussion on how you can ensure that you create a sustainable business from your coaching practice. This topic will include:
1) Goal-setting and milestones for your business and developing metrics to ensure that you’re on track with where you want to take your practice
2) How to develop and communicate a compelling value proposition that draws clients and referral sources to your practice
3) Building a referral network that provides a continuous stream of good prospective clients, enabling you to work on the business, as opposed to in the business
Gus Iurillo is the owner and a franchisee of The Entrepreneur’s Source, a coaching firm dedicated to assisting individuals in career transition explore business ownership as a career option. He has been in business for seven years and helped over 175 people realize their dream of becoming a business owner. He has been rated the top coach in his franchise organization, which consists of over 200 coaches/franchisees nationwide.
May 2009
Six insights about the brain that change everything
Olivia Lockwood, ACC, Owner, Open Up Coaching
Your coaching approach can be expanded by key recent discoveries about the brain and how it drives the way we think. Coaches are paid to think. They need to be able to improve the way others think. As a coach, you are in a position to improve the quality of your clients’ thinking in ways that can consistently, repeatedly change the way they perform.
These insights help you understand how to change the way people behave by improving the quality of their thinking. If you are already exploring thought processes, these insights will provide a new understanding of what is happening when you do so.
Participants can expect:
· Relevant information about the brain that can be incorporated into existing coaching processes and styles
· An approach to use in coaching specifically designed to provoke new ways of thinking
· Simple and compelling language to explain what it takes to change thinking and thus, behavior
April 2009
What companies want to know before they hire coaches
Guenet Beshah, Vice President of Executive Coaching for Capital One
In April, ICF Greater Richmond will host Guenet Beshah, Vice President of Executive Coaching for Capital One. This is a rare opportunity to get an inside view of how a company decides what to invest in coaching and the factors that tell them a coach is a fit for their organization.
Guenet will discuss:
- The qualifications companies look for when hiring coaches for their executives (credentials, experience, etc.)
- The best way to make a connection with companies looking for executive coaches
- Approaches to establishing outcomes with coaching clients and their organizations
- Metrics to demonstrate results with coaching clients and their organizations
This is a rare opportunity to get an inside view of how a company decides how much to invest in coaching and the factors that tell them a coach is a fit for their organization. Coaches can expect to learn more about how a larger corporation values and assess the impact of coaching and what type of coach their executives will connect with and respect.
March 2009
Coaching a client through a career transition
Bonnie Miller, Career Counselor, BrownMiller Group
Right now, we are seeing a tremendous need for coaches who can help their clients navigate a job or career transition. Bonnie Miller, a long-time career counselor and co-founder of The BrownMiller Group, a highly respected career counseling firm, will share some key insights she has learned from counseling thousands of clients through difficult and important transitions as they discover their professional path. Through an interactive interview format, Bonnie will address questions about the client’s emotional journey during a career transition, how to assess a clients needs, and some of the initial steps for clients to take charge of their career transition. Coaches at all levels of experience will benefit from Bonnie’s insights and practical advice in career transition at a time when so many are facing this challenge.
Participants can expect to:
- Learn ways to support clients as they move through the emotional process of a transition
- Help clients get clear on what they can and can’t control so they can survive their transition
- Help coaches understand when clients may need other services like career counseling or therapy
February 2009
The Coach Learning Journey
A panel of ICF Greater Richmond certified coaches
The newly named ICF Greater Richmond Chapter will host a panel discussion on certification and training for the coaching profession. Leading business and life coaches in ICF Greater Richmond will provide overviews, and perspectives on their coach training experiences to help attendees better understand the options and requirements available to coaching professionals.
Each panelist will represent the training program he or she chose to learn the skills and competencies of the coaching profession. The group will also discuss the levels, benefits and trends of coaching certification that have made this professional credential relevant to colleagues and clients.
The program is designed to be an interactive session that addresses the needs of those considering their first foray into coaching as well as practicing coaches who want to explore different training programs or certification. Attendees should also come away with the breadth of coach training approaches that are available to address an individual’s values, client interests and coaching niches. Directions to the Capital One West Creek Campus.
Panelists
Don Blohowiak, ACC
Georgetown University
Plum Cluverius, PCC
Newfield Network
Olivia Lockwood, ACC
Results Coaching Systems
Bob Scudder, PCC
College of Executive Coaching
Bob Tschannen-Moran, IAC-CC
Coach U.
WellCoach
FastTrack
John D. Watt, ACC
Coaches Training Institute
January 2009
Too Much of a Good Thing: Helping Clients Compensate for Overusing Strengths
Tim Griles, Managing Principal, Human Dynamics Consulting, LLC
Tim Griles will explain how relying too much on our strengths and preferences can hinder our ability to succeed in new, challenging situations. By understanding research and competency based tools like the Lominger Leadership Architect Suite and the Myers Briggs Type Indicator, coaches can help their clients get more clear on how to compensate for strengths that are overused.
Marshal Goldsmith explains in his recent best seller, What Got You Here, Won’t Get You There, that clients may “cling to the causal link between a specific behavior – good or bad, risky or responsible, legitimate or not – and their success. They may deny the existence of their bad behavior. They may believe such behavior is benign. Sometimes they argue that no causal connection exists at all.”
Tim will share also share some real life examples and engage attendees in an exercise to bring the concepts home.
Participants can expect to better understand ways to:
1. Identify potential strength overuses as barriers to success
2. Explain the pattern between preferences and strengths
3. Use compensating behaviors to achieve balance
Coaches can use these skills to better understand how to compensate for strengths that are overused and help their clients do the same.


